Conversing with the Fringe

Have you read The Travels of a Tee Shirt in a Global Economy by Pietra Rivoli? Whether or not you have, you would’ve enjoyed a presentation given by Rivoli on February 24 at Fuqua School of Business. The author, a business professor at Georgetown University, spoke about free trade after following a tee-shirt from the cotton farms in Lubbock, TX, to Shanghai, China, to Washington, DC, to New York, NY, and finally to Tanzania.

While Rivoli doesn't believe free trade is necessarily a good thing, she points out that Americans have tended to view it favorably. In 2002, at the height of the globalization debate, 78% of Americans believed that international trade was very good or somewhat good for the country.

That statistic has dropped, however. More and more Americans believe that international trade is a “story of destruction”, creating systems that breed inequality and perpetuate hardship in developing countries. People struggling to survive will work for unfair wages or under harsh and unhealthy conditions just to get by.

Rivoli claims that the people who view trade unfavorably are both the “fringe” and now mainstream Americans who had previously turned a deaf ear to the problems of international trade. She argues that we should never dismiss “fringe” sentiments because they are one of the best “crystal balls”. They predict the world in 10 years and their ideas, seen as crazy today, will become standard practice. If you need convincing, look at the World Bank and IMF protestors who called attention to the pitfalls of globalization. Or look at the groups who pressured corporations like GAP and NIKE to change their supply chain management. “Fringe” demands are now the norm.

As an environmentalist who has felt like the “fringe” when arguing for the benefits of recycling or green building, I believe that the environmental message is a “crystal ball”. Environmentalists have recently made large strides in pushing some issues, like energy conservation and climate change, to the forefront of the public agenda.

But it seems that these accomplishments have only been possible in the past several years because conservationists have begun talking to diverse groups of people, namely the business community, which has historically rejected pairing economic growth with conservation.

So perhaps Rivoli’s belief in talking with a diverse set of people is actually a two-way street. It takes initiative from both groups, the business community and the “fringe” to tackle important issues. The environmental movement has certainly benefited from doing this.